Launch a digital challenger bank app for Hong Kong’s affluent millennials
Mox by Standard Chartered | Hong Kong, Singapore, Sydney & LondonThe smart bank you trust to help you spend wiser, grow faster and explore the world you love
Backed by a multinational banking and financial services company, Project DRGN aimed to design a new digital bank for wealthy affluent millennials in Hong Kong from the ground up.
As an experience designer, I…
Conduct and analyse competitor and user research
Define each epic
Work with Product Owners to refine stories
Design flows and wireframes
Maintain consistency across epics and design system
Work with visual and verbal designers to establish true intent
Review and iterate
As an experience designer, I led virtual assistant, transactions, virtual cards and savings.
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10 epics, 6 sprints, 4 months and a ton of cross collaboration across Hong Kong, Singapore and Sydney.
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MVP for launch included these epics: Onboarding, Dashboard, Search (Virtual Assistant), Transactions, Accounts, Virtual cards, Loans, Smart Insights, Rewards & Gamification, Investments, Savings rules and Notifications.
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Virtual search assistant across the app
Relevant information provided without searching
Contextual changes according to time of day, events, weather, page user is on, user behaviour
Integrated into other processes to provide timely recommendations such as account creation, calculations, splitting bills.
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Disposable virtual cards that allowed users to create and delete anytime
Flexibility to link cards to different saving accounts in currencies or intent (e.g. Trip to Japan)
Secure with multiple virtual cards. Users can easily manage money and prevent fraud.
Onboarding aimed to familiarise and learn how to use it to their benefit. Onboarding was via tool tips and empty states content
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Hands free savings and growth through smart and automated rules
Automate money into certain accounts based on a certain action or trigger
Set rules and when the trigger happens, the money gets put into their chosen account
Predictive and contextual virtual assistant would come in to recommend certain calculations