Create a Visual Voice Generator to celebrate Air Max Day
Nike | London, BerlinTo celebrate Nike Air Max day, I worked with R/GA London on activating the German fan community and boosting Nike’s socials.
A collaboration with GIPHY, I led the UX efforts in creating a fun and interactive voice generator that would generate a visual instagram story full of curated gifs. Each video was a unique visual and voice generation based on user’s voice responses.
As a UX designer, I
Ideated campaign ideas
Designed for voice, community, feelings and fun
Worked closely with the Nike team to understand requirements and iterate
Worked with developers to build and launch
Team Structure
1 UX designer, 1 creative director, 1 copywriter, 1 product owner, 4 developers, 1 producer
Experience
Thought Process
How might we ensure users understand their voice and responses would alter and generate visuals?
How might we teach them to voice record, redo and/or cancel?
Does this experience evoke feelings, excitement and fun when they are creating their video?
Designing the experience
Took reference from 🎤karaoke🎤 countdowns and lyrics
Multiple explorations on how to guide the user to voice record correctly
Use visual movement to indicate timer for each word
Staggered steps to ease the user into the voice recordings
